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What does Sustainability look like on our land?

The term sustainability is a broad one, in general we can all the agree that it’s about avoiding the depletion of natural resources and in return creating and ecological balance for you, me and the rest of the planet.


During lockdown, we know that some of you started to experiment with new ideas and products to overcome the lockdown blues, indulge in some well-deserved self-care or to help cure the dreaded “mackney” (skin irritation and acne due to wearing a mask). Some of you wanted more transparency into where things come from and how that process is beneficial to you and the environment, rightfully so. It’s so important to know the source of your products and how organisations are helping the environment, especially in these times.


For most of you that have been on this wellness journey with us over the years, you knew we would be on hand to Share, Inspire and Assist (SIA) you with anything concerning your wellbeing and skin, and as we continue, gracefully, to navigate our way through this pandemic, we are still here to help you if you need a little confident boost to assist you on your way.

But where exactly did we garner these sustainable values from?

Well as most of you know our Co-founder Maame spent some of her childhood living on her family communal lands in Ghana. Some of you may think that this is where MamaSia takes its sustainability approach from, well that’s not quite true. If anything, as collective were constantly asking our family members more about sustainability and how we can learn from them in exchange for more ideas and solutions to help develop our community.


Ghana has seen rapid growth in the past 5 years in it tourism industry and is being hailed as a new destination of choice. However as wonderful as this maybe, many of us in the West are concerned that although this may help economically, there is a greater impact on the country environmentally. We believe that even small measure can make a difference, so we are constantly doing our part by encouraging and educating our Ghanaian community about how we can continue to mix the tradition of the old with a modern approach just like we have with MamaSia.


If we haven’t said it loud and proud enough by now, may we remind you that nothing goes to waste on our land as we re-purpose everything. When our Commercial Director Rhian, visited Ghana for the first time two years ago, she was fascinated by the way the community recycles everything. An example of this is re-purposing vegetable cooking oil cans into coal stoves or coal pots” (as they commonly referred too) for cooking, which is a staple in any Ghanaian home, just like we have cookers here in the UK. Another example is keeping the seeds of food and replanting them to restart the cultivation of new crops and continue the circle of life. In some cases, the children get in on the action too and re-purpose items for their pleasure and amusement, using discarded cans and old metals to make toys and other apparatus, which inspires the next generation of inventors, scientists and engineers.


Our general Manager Alhassan, explained it perfectly, he said “We are natural people and it’s instinctive for us to see how we can use something for multi-functional purposes. He also reaffirmed that Shea Butter is a great example and teacher of this with it’s multifunctional purposes, as not only is it used for the hair and the skin, it can also be used in a variety of ways such as a cooking oil, in candle making, or for increasing the durability of wood for building materials plus many more.

He went on to say “We lead by example we are one with our community from the people to the forest, we give respect to every living thing on our land, no one tells us to clean up and keep the streets clean we just do it because it’s the right and natural thing to do”

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